AWS Machine Learning Blog·· 5 天前
Uplifting conversion across the acquisition funnel with personalization using contextual bandits on AWS
Uplifting conversion across the acquisition funnel with personalization using contextual bandits on AWS
中文摘要
生成式AI使得大规模生产个性化内容变得成本低廉，但你该向每个客户展示哪种变体呢？亚马逊支付（Amazon Payments）在Amazon SageMaker AI上使用了多目标上下文老虎机算法来个性化获取流程，使某一受众的单位数转化率有所提升，并且了解到是内容而非模型成为了限制因素。
英文原文
Generative AI makes it cheap to produce personalized content at scale, but which variation do you show each customer? Amazon Payments used a multi-objective contextual bandit on Amazon SageMaker AI to personalize an acquisition funnel, achieving a high single-digit conversion lift for one audience, and learning why content, not the model, was the constraint.
应来源方要求，这里只提供摘要与原文入口。完整内容请阅读原文。
来源：AWS Machine Learning Blog · aws.amazon.com